Thomas H. Byers
Richard C. Dorf
Andrew J. Nelson
Textbook ordering information at McGraw-Hill Education (including faculty evaluation copies)
Textbook ordering information at Amazon (including highly recommended eTextbook/Kindle versions)
Technology Ventures, 5th Edition, integrates the most valuable entrepreneurship and technology management theories from the world’s leading scholars to create a fresh look at entrepreneurship. It also provides an action-oriented approach to the subject through the use of numerous examples, exercises, and frameworks. By striking a balance between theory and practice, readers gain from both perspectives. The comprehensive collection of concepts and applications provides the tools necessary for distinguishing between ideas and true opportunities, and for starting and growing a technology enterprise.
This website augments the official McGraw-Hill one to provide additional resources for learning about this important subject. The bulk of the information on this website is a collection of video clips from Stanford eCorner.
Chapter 1: Role and Promise of Entrepreneurship
Chapter 2: Opportunities
Chapter 3: Vision and the Business Model
Chapter 4: Competitive Strategy
Chapter 5: Innovation Strategies
Chapter 6: The Business Story and Plan
Chapter 7: Risk and Return
Chapter 8: Creativity and Product Development
Chapter 9: Marketing and Sales
Chapter 10: Types of Ventures
Chapter 11: Intellectual Property
Chapter 12: The New Enterprise Organization
Chapter 13: Acquiring and Organizing Resources
Chapter 14: Management of Operations
Chapter 15: Acquisitions and Global Expansion
Chapter 16: Profit and Harvest
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Deal Presentations and Negotiations
Chapter 20: Leading Ventures to Success
Looking for the 4th edition of Technology Ventures?