Chapter 11: Intellectual Property

New ventures need to have a plan to build and protect their intellectual property. The proper array of trade secrets, patents, trademarks, and copyrights can add up to a set of very valuable proprietary assets. For many new firms built on innovation and technology, intellectual property can provide a competitive advantage in the marketplace. Licensing, including the licensing of university-developed innovations, can be an important source of new technology or a potential source of revenue.