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Table of Contents

Part I: Venture Opportunity, Concept, and Strategy

  • Chapter 1: Capitalism and the Technology Entrepreneur
  • Chapter 2: Opportunity and the Business Summary
  • Chapter 3: Vision and the Business Model
  • Chapter 4: Competitive Strategy
  • Chapter 5: Innovation Strategies

Part II: Venture Formation and Planning

  • Chapter 6: Risk and Return
  • Chapter 7: The Business Plan
  • Chapter 8: Types of Ventures
  • Chapter 9: Knowledge, Learning, and Design
  • Chapter 10: Legal Formation and Intellectual Property

Part III: Functional Planning of the Venture

  • Chapter 11: The Marketing and Sales Plan
  • Chapter 12: The New Enterprise Organization
  • Chapter 13: Acquiring and Organizing Resources
  • Chapter 14: Management of Operations
  • Chapter 15: Acquisitions and Global Expansion

Part IV: Financing and Building the Venture

  • Chapter 16: Profit and Harvest
  • Chapter 17: The Financial Plan
  • Chapter 18: Sources of Capital
  • Chapter 19: Presentations and Deal Negotiations
  • Chapter 20: Leading Ventures to Success

Apprendices

  • A. Sample Business Plans
  • B. Case Studies
  • C. Online Sources
 

Introduction

Home
Preface
About the Authors
Sample Chapter (PDF)
Book Website at McGraw-Hill
Where to Buy

Book Contents

  • Table of Contents
  • ...................................
  • Part I: Venture Opportunity, Concept, and Strategy
  • Part II: Venture Formation and Planning
  • Part III: Detailed Functional Planning for the Venture
  • Part IV: Financing and Building the Venture
  • Appendices
  • Chapter Video Clips

Additional Resources

  • Sample Syllabi
  • Authors Blog
  • Entrepreneurship Blogs
  • Testimonials
  • Schools Using this Textbook
  • Entrepreneurship Corner